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Mission & Values

All partners in the Accord Group share the same overall vision, mission and values. Our values are important so we make them 'real' by ensuring that they shape everything we do, from our Great People employee awards to our policy documents.  

Our Vision: is one in which people have more choice about their homes, the services they receive, and where people can be involved in developing their communities. It is a future where quality is being continuously improved.

Our Mission:
The Accord Group makes a difference. Our customers get value for money, excellent services, quality, innovation and a sense of belonging. We do this by empowering our talented people and engaging our residents to give an outstanding service, all in all giving a great customer experience!

Our Values:
Putting People First
People matter. We respond to need and promote choice by listening to our customers to deliver the housing, care and services that they want.

Excellence through Innovation
We provide outstanding services by constantly seeking new and better ways to enhance our neighbourhoods and safeguard our environment.

Making a Difference
Our goal of changing lives for the better underpins everything that we do. We help people to shape their destiny and realise their potential.

Committed to Communities
Working with partners to build sustainable and cohesive communities is at the core of our work. We celebrate diversity and promote equality of opportunity for all.
 


Ashram Housing Association Limited
Registered Office: 178 Birmingham Road, West Bromwich, West Midlands B70 6QG
Registered Friendly Society: 27926R, Housing Corporation Reg: LH4034